Bamba Ndiaye

Every project starts with a discovery phase where we get to know each other and where I conduct in-depth research.

We set up goals, determine product features and estimate the scope of work that will provide an optimal business impact.

Leveraging research data and project objectives, we build the most comforting, engaging and desirable experience for users.

Depending on the project, the design is either handed off to developers for their coding magic or the development is done on my end.

Once the product is released and people are using it, we get a great opportunity to review its performance, aggregate feedback and improve it based on user needs and business goals.